Muttaqien Conference of Management & Accounting Science and Practise

Gaya Hidup Sehat Dalam Membentuk Keputusan Pembelian Konsumen: Sebuah Kajian Literatur

Muhamad Japar Sidiq — 2026-07-24

This study seeks to systematically examine the influence of a healthy lifestyle on consumer purchasing decisions. The research employs a Systematic Literature Review (SLR) methodology by analyzing 15 national and international peer-reviewed scientific journals. The selected studies consist of quantitative research published between 2021 and 2025, which are subsequently summarized and synthesized to identify overarching patterns regarding the relationship between a healthy lifestyle and consumer purchasing behavior. The findings indicate that, in the majority of prior studies, a healthy lifestyle exerts a positive and significant influence, particularly on products directly associated with health and environmentally friendly attributes. However, several studies report that this influence is not consistently significant, especially for products that prioritize functionality or aesthetic appeal over health-related aspects. These results suggest that while a healthy lifestyle enhances consumers’ interest and propensity to make purchasing decisions for certain products, it does not uniformly function as the primary determinant in the absence of supportive product attributes and complementary marketing strategies. Overall, the findings demonstrate that the impact of a healthy lifestyle is contextdependent and should be strategically integrated into marketing efforts, particularly for health-oriented and sustainability-focused products, while maintaining an appropriate balance with functional considerations to ensure alignment with consumer needs.

Purchase Intention : Studi Literature Review Pada Produk Kosmetik

Rani Ramdaniah — 2026-07-24

Purchase intention is a crucial indicator in understanding consumer behavior, particularly in the highly competitive and rapidly evolving cosmetics industry. This study aims to analyze in-depth the various factors influencing purchase intention for cosmetic products, based on previous research. The method employed was a literature review, examining relevant national and international journals published within a specific time period that met the inclusion criteria. The study's findings indicate that purchase intention is influenced by various factors, including brand image, quality, price, electronic word of mouth (e-WOM), consumer trust, and the role of influencers. Furthermore, consumer perceptions of product safety and halal certification are increasingly important factors. This study is expected to provide theoretical contributions to the development of marketing studies related to purchase intention and offer practical implications for cosmetics industry players in developing effective marketing strategies.

Store Atmosphere Dalam Repurchase Intention : Systematic Literature Riview

Nayla Nur Azahra — 2026-07-24

Tujuan penulisan artikel ini untuk mengkaji store atmosphere dalam repurchase intention dari beberapa jurnal yang diakses. Meningkatnya persaingan bisnis ritel menuntut pelaku usaha untuk menciptakan store atmosphere yang nyaman dan menarik bagi konsumen dalam mendorong repurchase intention. Kebaruan kajian ini menekankan peran elemen store atmosphere sebagai faktor strategis dalam mempertahankan konsumen. Metode penelitian yang digunakan yaitu menggunakan systematic literature riview dengan menganalisis 20 jurnal penelitian yang dipublikasikan dari tahun 2020-2025 tentang store atmosphere dalam repurchase intention. Berdasarkan hasil yang diperoleh dari 20 jurnal yang sudah dianalisis yaitu (1) penelitian terdahulu menyatakan bahwa 5 jurnal mengenai store atmosphere dalam repurchase intention terdapat hasil yang berpengaruh positif dan signifikan (2) penelitian terdahulu menyatakan bahwa 7 jurnal store atmosphere dalam repurchase intention memiliki hasil yang berpengaruh posisif (3) penelitian terdahulu menyatakan bahwa 4 jurnal store atmosphere dalam repurchase intention terdapat hasil signifikan (4) penelitian terdahulu menyatakan bahwa 2 jurnal store atmosphere dalam repurchase intention memiliki hasil berpengaruh positif tapi tidak signifikan (5) penelitian terdahulu terdapat 2 jurnal store atmosphere dalam repurchase intention memiliki hasil yang tidak berpengaruh signifikan. Studi ini menyimpulkan bahwa store atmosphere memiliki peran penting dalam mendorong repurchase intention, sehingga perlu menjadi perhatian utama dalam usaha ritel dalam upaya mempertahankan konsumen.

Peran Flash Sale Dalam Mendorong Implusive Buying : Systematic Literature Review

irma18 widya astuti — 2026-07-24

Studi literatur ini mengkaji dampak flash sale pada perilaku belanja impulsif, diambil dari temuan berbagai artikel ilmiah. Kami pakai Systematic Literature Review (SLR) untuk teliti 20 jurnal lokal soal flash sale dan belanja spontan konsumen. Sumbernya Google Scholar plus Garuda, tahun 2020-2024. Kebanyakan dari jurnal nasional SINTA 2-4, ditambah yang relevan secara akademis. Temuan utama: flash sale dorong belanja impulsif secara positif. Konsumen kepancing diskon gede, promo waktu singkat, dan rasa buru-buru. Ada yang pengaruhnya signifikan, ada juga positif tapi nggak terlalu kuat. Ringkasan SLR kami susun tabel IMRAD biar gampang bandingin hasilnya. Pokoknya, flash sale ampuh picu pembelian spontan di kalangan konsumen. Studi literatur ini mengkaji dampak flash sale pada perilaku belanja impulsif, diambil dari temuan berbagai artikel ilmiah. Kami pakai Systematic Literature Review (SLR) untuk teliti 20 jurnal lokal soal flash sale dan belanja spontan konsumen. Sumbernya Google Scholar plus Garuda, tahun 2020-2024. Kebanyakan dari jurnal nasional SINTA 2-4, ditambah yang relevan secara akademis. Temuan utama: flash sale dorong belanja impulsif secara positif. Konsumen kepancing diskon gede, promo waktu singkat, dan rasa buru-buru. Ada yang pengaruhnya signifikan, ada juga positif tapi nggak terlalu kuat. Ringkasan SLR kami susun tabel IMRAD biar gampang bandingin hasilnya. Pokoknya, flash sale ampuh picu pembelian spontan di kalangan konsumen.

Factors Influencing Employee Work–Life Balance: A Systematic Literature Review

arief khidayatullah — 2026-07-24

This study aims to examine the factors influencing employees’ work–life balance (WLB) using a systematic literature review (SLR) approach. To ensure a structured and transparent review process, the literature search and selection were conducted in accordance with the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) framework. Data were obtained from Google Scholar, Garuda, and the Science and Technology Index (SINTA), covering publications from 2021 to 2025. A total of 20 relevant empirical studies were selected for analysis. The findings indicate that work–life balance is a multidimensional construct shaped by individual, organizational, as well as social and family-related factors. Organizational factors—particularly perceived organizational and supervisory support, work flexibility, leadership style, and the management of workload and working hours—emerged as the most consistent and influential determinants of WLB. Meanwhile, individual factors such as job stress, role conflict, self-efficacy, and work motivation, along with social and family support, demonstrated significant but varied effects across studies. This review provides an integrated overview of the determinants of work–life balance and offers a foundation for future research as well as for the development of organizational policies aimed at supporting employee well-being and sustainable performance.

Self-Efficacy Pada Karyawan Generasi Z : Systematic Literature Review

Mely Fachdini — 2026-07-24

The entry of Generation Z into the workforce presents new challenges for companies, particularly in terms of mental preparedness and confidence in facing the demands of a changing workplace. One psychological element that is very important in supporting the performance of Generation Z employees is self-efficacy. This study aims to explore the concept of self-efficacy and identify the dimensions and indicators of self-efficacy in Generation Z employees based on a literature review. The methodology applied is a Systematic Literature Review (SLR) using the PRISMA approach through searching for academic journals on Google Scholar and Garuda. Of the 100 journals found, 11 journals were considered relevant for further study. The results of the analysis show that self-efficacy is defined as a person's belief in their ability to plan and carry out actions to achieve certain goals. Self-efficacy has a significant impact on shaping positive work attitudes, resilience, flexibility, and the performance of Generation Z employees. In addition, self-efficacy consists of three main dimensions, namely magnitude (level of task difficulty), generality (scope of self-confidence application), and strength (core of that confidence). These findings underscore the importance of the role of organizations and human resource management in developing self efficacy among Generation Z employees to improve organizational performance and sustainability.

Perilaku Impulsive Buying Konsumen Dalam Perspektif Pemasaran Digital: Systematic Literature Review

Ai Rohmah — 2026-07-24

This study aims to systematically examine and synthesize the factors influencing consumers’ impulsive buying behavior in digital marketing. A Systematic Literature Review (SLR) was conducted following the PRISMA guidelines by reviewing academic publications indexed in Google Scholar. The selection process was based on predefined inclusion and exclusion criteria, resulting in 20 relevant articles published between 2021 and 2025. The findings indicate that impulsive buying behavior in digital marketing is influenced by three main clusters: psychological factors, digital promotional strategies, and social media and digital communities. Psychological factors, particularly hedonic shopping motivation and fear of missing out (FoMO), were identified as the most dominant and consistently significant determinants of impulsive buying, while digital promotions and social media activities function as external stimuli that reinforce such behavior. These findings provide direction for future empirical research by positioning impulsive buying as a dependent variable and selecting one or more dominant factors as independent variables, either in direct relationships or within simplified research models.
Furthermore, the synthesized factors can serve as a conceptual foundation for developing research models that are aligned with specific digital platforms and respondent characteristics, thereby strengthening the theoretical relevance of subsequent empirical studies.

Systematic Literature Review: Faktor-Faktor Yang Mempengaruhi Impulsive Buying Pada Generasi Z Di Era Digital

DEVI HASANAH — 2026-07-24

This systematic literature review examines the factors influencing impulsive buying behavior among Generation Z in the digital era. The research problem addresses the increasing tendency of Generation Z to engage in unplanned purchases through ecommerce platforms, driven by various digital marketing strategies and psychological factors. This study employs a systematic literature review methodology, analyzing 20 relevant research articles published between 2023- 2025 from national and international journals. The review identifies key factors affecting Generation Z's impulsive buying, including digital marketing elements (live streaming, affiliate marketing, social media advertising), brand-related factors (brand image, celebrity endorsers, influencer credibility), promotional strategies (sales promotion, discount vouchers, flash sales), psychological factors (FOMO, hedonic motivation, scarcity), and technological innovations (AI recommendations, payment methods). The findings reveal that live streaming and social media advertising have the most significant impact on impulsive buying behavior, while brand image and digital marketing strategies collectively create a powerful influence on Generation Z's purchasing decisions. This research contributes to understanding the complex interplay between digital marketing tactics and consumer psychology in shaping impulsive buying patterns among the digital-native generation.

Fear Of Missing Out Dalam Compulsive Buying

Eriaformitha siti zainab — 2026-07-24

This article aims to examine the concepts, determinants, and relationship patterns between Fear of Missing Out (FoMO) and compulsive buying behavior based on prior empirical studies. The research method employed is a systematic literature review by analyzing 20 scientific articles, consisting of 13 national journals and 7 international journals published between 2020 and 2025 and relevant to the topics of FoMO and compulsive buying. Based on the literature review, several key findings were identified: (1) a total of 12 studies indicate that FoMO has a positive and significant effect on compulsive buying behavior; (2) 4 studies report that FoMO positively influences compulsive buying but with insignificant results; (3) 5 studies reveal that the effect of FoMO on compulsive buying is mediated by psychological variables such as materialism, brand passion, social anxiety, and impulsive buying; (4) 4 studies identify moderating variables, including mindfulness, green consumer values, age, and narcissism, which influence the strength of the relationship between FoMO and compulsive buying; and (5) 15 studies emphasize that digital environments—particularly social media and ecommerce platforms—intensify FoMO and subsequently encourage consumptive and compulsive purchasing behavior. The findings indicate that FoMO is a crucial psychological factor in explaining compulsive buying behavior, especially among young consumers in the digital era. Therefore, future research is recommended to further explore mediating and moderating variables and to develop more comprehensive consumer behavior models related to FoMO and compulsive buying.

Perceived Organizational Support sebagai Faktor Pembentuk Organizational Commitment: Systematic Literature Review

Darin Safiska Rizki — 2026-07-24

Studi literatur ini bertujuan untuk menganalisis secara sistematis pengaruh Perceived Organizational Support (POS) terhadap Organizational Commitment (OC) sebagai respons atas permasalahan rendahnya loyalitas dan keterikatan karyawan diberbagai organisasi. Latar belakang penelitian ini didasarkan pada pentingnya peran dukungan organisasi dalam membentuk sikap dan perilaku kerja karyawan yang berkelanjutan. Kebaruan penelitian ini terletak padaa penyajian sintesis komprehensif berbasis Systematic Literature Review (SLR) yang secara khusus memetakan pola hubungan POS dan OC. Metode yang digunakan adalah SLR dengan menelusuri artikel ilmiah melalui data Garuda menggunakan kata kunci “Perceived Organizational Support” dan “Organizational Commitment”. Proses seleksi roses seleksi dilakukan secara bertahap melalui kriteria inklusi dan eksklusi hingga diperoleh 15 artikel yang relevan dan terbit pada periode 2021–2025. Data dianalisis melalui tahap pengkodean, pengelompokan variabel, serta sintesis naratif terhadap temuan penelitian. Hasil kajian menunjukkan bahwa POS secara konsisten memiliki pengaruh positif dan signifikan terhadap OC, baik secara langsung maupun melalui variabel mediasi seperti kepuasan kerja, kinerja, dan keterlibatan kerja. Studi ini menyimpulkan bahwa penguatan persepsi dukungan organisasi merupakan strategi penting dalam meningkatkan komitmen dan loyalitas karyawan, serta dapat dijadikan landasan empiris bagi penelitian selanjutnya dan pengambilan kebijakan di bidang manajemen sumber daya manusia.

Brand Image Terhadap Keputusan Pembelian

Ikhtiar Mufti — 2026-07-24

Keputusan pembelian adalah bagian penting dari kajian perilaku konsumen karena salah satu proses konsumen dalam mengevaluasi dan menentukan pilihan terhadap suatu produk atau jasa. Tujuan dari penelitian ini adalah untuk mengkaji dan mensintesis peran brand image terhadap keputusan pembelian konsumen berdasarkan hasil penelitian terdahulu. Metode dalam penelitian ini Systematic Literature Review (SLR) dengan pendekatan.Data diperoleh dari 20 artikel ilmiah yang relevan dan dipublikasikan pada periode 2019–2025 melalui Google Scholar. Prosedur pemilihan literatur dilakukan secara sistematis dengan tahapan identifikasi, penyaringan, penilaian kelayakan,serta inklusi untuk memastikan kualitas dan relevansi sumber yang digunakan.kajian ini menunjukkan bahwa brand image memiliki pengaruh positif dan signifikan terhadap keputusan pembelian konsumen pada berbagai jenis produk dan sektor industri. Brand image umumnya diukur melalui indikator citra pembuat, citra
produk, dan citra pemakai, yang berperan dalam membentuk persepsi, kepercayaan, dan keyakinan konsumen terhadap suatu merek. Sementara itu, keputusan pembelian paling sering diukur menggunakan indeks pencarian informasi, penilaian alternatif, dan pengenalan kebutuhan,keputusan membeli, dan perilaku setelah pembelian. Beberapa penelitian juga menambahkan indikator seperti pembelian ulang, loyalitas, dan rekomendasi kepada orang lain sebagai bentuk penguatan keputusan pembelian. Secara praktis, pemahaman yang komprehensif mengenai peran brand image dapat membantu bisnis dalam menciptakan rencana pemasaran yang lebih sukses dan berorientasi pada konsumen. Diharapkan studi ini akan menjadi referensi untuk penelitian di masa mendatang. dalam pengembangan kajian pilihan pembelian.

Study Literature Review : Loyalitas Konsumen Pada Produk Air Minum Kemasan

lilis yuliyani — 2026-07-24

Consumer loyalty is a key factor in maintaining company sustainability and competitiveness, particularly in the highly competitive bottled water (AMDK) industry. This literature review aims to comprehensively examine the concept, influencing factors, and implications of consumer loyalty to bottled water products, based on previous research findings. The method used was a literature review of relevant national and international journal articles published between 2023 and 2025. The study results indicate that consumer loyalty to bottled water products is influenced by various key factors, including brand image, product quality, consumer trust, price, customer satisfaction, and promotional strategies. Furthermore, perceptions of water safety and quality are also important determinants in shaping loyal consumer attitudes and behaviors. This literature review confirms that consumer loyalty is reflected not only in repeat purchases but also in positive recommendations to others. The findings of this study are expected to provide a conceptual basis for further research and serve as a reference for bottled

Membangun Keputusan Pembelian Konsumen Melalui Kualitas Produk Dan Strategi Promosi : Sebuah Kajian Literatur

Aziz Kholid Akbar Rangkuti — 2026-07-24

Penelitian ini bermaksud untuk Mengkaji serta mengetahui peran kualitas produk serta strategi promosi dalam memengaruhi keputusan pembelian konsumen di tengah kondisi bisnis yang semakin ketat. Kajian ini memakai metode studi literatur dengan pendekatan deskriptif kuantitatif. Data penelitian didapatkan dari berbagai artikel jurnal nasional dan internasional yang sesuai dan telah dipublikasikan melalui Google Scholar pada periode 2021 hingga 2025. Sebanyak lima belas artikel yang telah memenuhi kriteria inklusi dianalisis secara sistematis guna mengidentifikasi pola temuan serta kesamaan hasil penelitian sebelumnya. Hasil penelitian menyatakan adanya kualitas produk mempunyai peran yang bermakna dalam memengaruhi keputusan pembelian konsumen melalui pembentukan nilai yang dirasakan, kepuasan, dan kepercayaan. Selain itu, strategi promosi berperan sebagai alat komunikasi pemasaran yang berkontribusi terhadap kesadaran, minat, dan kepercayaan konsumen terhadap suatu produk. Temuan penelitian juga menunjukkan bahwa efektivitas promosi dipengaruhi oleh kesesuaian pesan, media yang digunakan, serta kredibilitas informasi yang disampaikan kepada konsumen. Hasil kajian literatur mengungkapkan yaitu keputusan pembelian konsumen bukan ditentukan oleh satu faktor saja, tetapi oleh sinergi antara kualitas produk yang baik dan penerapan strategi promosi yang efektif. Oleh karena itu, peningkatan kualitas produk yang disertai dengan strategi promosi yang tepat menjadi kunci bagi perusahaan dalam mendorong keputusan pembelian konsumen secara berkelanjutan. Penelitian ini berpotensi untuk menyajikan kontribusi teoretis bagi kajian pemasaran serta dampaknya praktis bagi pelaku bisnis pada merancang strategi pemasaran yang lebih efektif.

Peran Fear Of Missing Out Dalam Meningkatkan Customer Engagement

dewi dewi — 2026-07-24

Penelitian ini bertujuan untuk meninjau dan mensintesis literatur ilmiah yang membahas peran Fear of Missing Out (FOMO) dalam meningkatkan customer engagement pada konteks pemasaran digital, khususnya di media sosial. Metode penelitian yang digunakan adalah literature review dengan menganalisis artikel jurnal nasional dan internasional yang relevan dan dipublikasikan dalam lima tahun terakhir. Proses penelusuran literatur dilakukan melalui basis data ilmiah dengan menggunakan kata kunci yang berkaitan dengan FOMO, customer engagement, dan media sosial. Artikel yang diperoleh kemudian diseleksi berdasarkan kriteria relevansi topik, kontribusi teoretis, dan kualitas sumber untuk memastikan kelayakan data yang dianalisis. Analisis dilakukan melalui pendekatan sintesis tematik guna mengidentifikasi pola hubungan dan temuan utama antarvariabel. Hasil tinjauan literatur menunjukkan bahwa FOMO berperan sebagai pemicu psikologis internal yang mendorong peningkatan atensi, partisipasi, dan interaksi konsumen terhadap konten serta merek di media sosial. Selain itu, FOMO juga berkontribusi dalam membentuk keterlibatan emosional dan kognitif konsumen, yang memperkuat intensitas customer engagement secara berkelanjutan. Temuan ini menunjukkan bahwa FOMO tidak hanya berkaitan dengan perilaku konsumsi, tetapi juga memiliki peran penting sebagai antecedent dalam membangun keterlibatan konsumen di lingkungan digital.